About Soriano Custom

Soriano Custom is a California-based, woman-owned jewelry studio offering thoughtfully designed fine jewelry, exceptional lab-grown diamonds and gemstones, and custom pieces crafted to be worn for generations.

Whether you're searching for the perfect everyday studs, celebrating a milestone with a custom ring, or sourcing a remarkable stone, we believe buying jewelry should feel personal, transparent, and enjoyable.

Everyday Fine Jewelry: Classic, wearable pieces—from bands and huggie earrings to tennis necklaces and bracelets—chosen for their beauty, quality, and value, with an emphasis on timeless style and thoughtful collecting.

Diamond Sourcing: Expert guidance and access to exceptional stones, including antique cuts and distinctive faceting styles, with a thoughtful approach to finding the right fit for each client.

Bespoke Design: Collaborative, one-of-a-kind pieces tailored to each client's style, story, and priorities.

Intentionally small and relationship-driven, Soriano Custom provides a high-touch/hands on/collaborative/white glove experience with an emphasis on craftsmanship, communication, and attention to detail—from sourcing and design through final delivery.

At its core, Soriano Custom exists to create jewelry that becomes part of everyday life—pieces that celebrate meaningful moments and are cherished for years to come.